For container dealers

Customers book the routine work with you. Your people keep the rest.

Dockbase is a self-service layer for businesses that sell, rent, and modify shipping containers. Customers book with you, follow the delivery, and keep the documents in one place. Operations is involved when something is critical — not for every quote and status call.

A dusk food court made of converted shipping containers, with people eating at picnic tables

Not a container storefront. A front door for demand the dealer already has.

What it is

A self-service layer in front of the systems you already run. Customers quote, book, track, and keep documents with you. ERP, the yard, and accounting stay the source of truth.

The problem it takes on

Every enquiry still hits the same desk: a stock 20, a listed office, a shop drawing. Dockbase splits that work at intake so routine quoting is not sitting in front of custom work.

What it does not do

It does not generate demand, replace the yard, or put welders and drivers on software. It gives hours back to sales, estimators, and the people who answer the phone.

Customers book, track, and keep documents in Dockbase. Dockbase sits as a front layer above ERP, spreadsheets, CRM, accounting, the yard, and the shop, which remain the source of truth.

Self-service

They book. They track. They keep the file. Ops only when it is critical.

The back-and-forth — quote, window, invoice, “where is it” — is most of the friction. Dockbase moves that work to the customer. A younger operator opening a food box already expects this. The dealer still makes the sale; the desk is no longer the bottleneck.

Book and rent

Buy or rent from the dealer’s catalogue. Stock and listed SKUs complete online. Known mods are priced as they go.

Order history

Every booking in one account: what was ordered, from which yard, in which configuration.

Follow the movement

At the depot, in production, on the truck, on site. Two clocks stay visible: shop ready, then delivery.

Documents in one place

Quotes, invoices, contracts, delivery tickets — downloaded, not requested from the desk.

Re-order and saved sites

The last 20, the last job box, the last drop address. Repeat work does not start from a blank call.

Extend, pick up, pay

Rental extensions and pickup requests without a voicemail. Card, e-transfer, or invoice terms for approved accounts.

The dealer’s catalogue — not ours

The unit leaves the yard as storage, an office, a kitchen, or a shop.

This is what your customers already ask for. Dockbase is not that catalogue. It is how those requests get quoted and booked — without every one becoming a phone quote.

A converted shipping container used as a coffee kiosk, with a barista serving a customer at the window

Food and service

Kiosks, cafés, and fitted kitchens — recycled steel as a working counter.

Interior of a shipping-container office, two workers reviewing drawings

Jobsite offices

Insulated job boxes with power, a plan table, and a window on the works.

A refrigerated shipping container on a loading dock, with a worker moving pallets of produce

Cold chain

Food-grade reefers for produce, pharmaceuticals, and seasonal inventory.

A blue shipping container used as construction-site storage, with a contractor at the open doors

Site storage

The dry box: tools, materials, and lockable overflow on the lot.

A shipping container used as a pop-up shop on a city street

Retail and pop-up

A roll-up door as a storefront. Short-term space without a lease.

A converted shipping container used as a workshop, with a craftsperson at a workbench

Workshops

Personnel doors, roll-ups, benches, and power — a shop that can move.

A burgundy shipping container used as an outdoor bar at a farm event at sunset

Events

A fitted bar for a wedding, a festival, a season. Then it moves.

A green shipping container used for farm storage, with a farmer at the open doors

Farm and rural

Feed, tools, and a lockable box at the edge of a field.

A cream shipping container used as a site welfare unit, with a worker sitting on a bench

Welfare units

A dry place to sit, a thermos, boots off. The site still runs.

A jobsite office container beside a storage container, with a superintendent walking between them

Office and storage together

A pair on the same lot: one to work in, one to lock.

Where Dockbase adds value

Operating challenges

Where time is lost today.

Most sales, rental, and modification businesses still quote by phone and email — whether the unit is a dry box, a reefer, or a fitted office. The issues below are operational. Each has a corresponding place in the platform.

The same details are collected again on every enquiry.

The challenge

Size, condition, dates, delivery zone, and modifications are asked for by phone and email, then typed into a quote. The request waits in an inbox. Sales time is spent on a conversation that rarely changes.

The approach

Customers begin with a use case, then see the containers and options that apply. Price is itemised as they configure. Standard orders complete online. Sales sees exceptions, not the full queue.

A tilt-bed truck delivering a converted shipping-container kiosk onto a city street

What is sold

Accounts stay when the work around them is easier.

A contractor — or a food operator on a first box — who can re-order, see a delivery, and retrieve an invoice has less reason to look elsewhere. Retention is an operating outcome, not a marketing one.

  • New business may follow. It is not promised, and it is not how the product is priced.
  • The cost of friction is lost repeat work: the customer who called twice, waited, and went elsewhere.
  • The team recovers the hours spent repeating the same quote.
How the platform works

Who it serves

Internal teams, and the customers they already serve.

Sales

Quotes and bookings arrive in one view, with room to review and adjust. Non-standard work is the exception. Customer accounts sit alongside the CRM already in use.

Yard / Operations

Inventory by depot, upcoming movements, and the delivery and pickup schedule. When the yard has a better picture than the screen, status can be overridden by hand.

Finance

Invoices are generated from the portal. Card, Interac e-Transfer, and net terms for approved accounts. Export into the accounting system already in use.

Management

Online versus manual quote volume, utilisation by depot, and the exceptions that still need attention — drawn from live activity, not a weekly compilation.

Their customers

Individual customers

Homeowners, one-off clean-outs, and first-time operators — a storage box, a garden office, a food kiosk. A guided path, guest checkout, card or e-transfer. They expect to finish online.

Contractors

Regular, not high-volume: site storage, a job box, a fitted workshop. Saved addresses, faster re-order, optional net terms.

Multi-site organisations

Construction, property, food, and industrial. A company account, multiple users, a project view, and a consolidated picture of offices, reefers, and storage on every site.

A traditional industry

Prepare the operation for what comes next.

Yard vision, robotics, connected equipment, and assisted quoting cannot attach to PDFs and phone notes. Digitising the customer and order layer is how a depot becomes ready. Dockbase is that layer.

The decade ahead
A container depot gate at dusk, with a truck waiting under a yard lamp

We would like to understand how quoting runs today.

A conversation with operators who already have demand, and want more of the team’s time on the work that matters.

Contact